Design
App
YEAR
2024
Project type
UX/UI Function
MY ROLE
UX Lead
PROBLEM STATEMENT
Crater Studio is a new start up company in the esports gaming industry in Asia. They have a rewards system where users can collect points by using their app and playing their games. They have noticed in the recent years that their users have not been collecting points as actively as they expected and do no see the value of the in-app points as their primary use is to level up.
RESEARCH
1. Points are addictive to consumers - there is a level of satisfaction that we as consumers experience when we earn something. Especially when we know the reward that awaits us at meeting the earning goal.
2. Users treat Points as a currency when it can exchange for products and this creates extra value to the overall app.
KEY FUNCTIONS
- View Points Balance
- Ability to show offers/promotions e.g. refer a friend
- Available products you can redeem with points
- Points Redemption History
- Ability to show offers/promotions e.g. refer a friend
- Available products you can redeem with points
- Points Redemption History
TOOLS
USER FLOW
POTENTIAL REDEMPTION REWARDS TO PROVIDE VALUE
- Limited Edition Products in POINTS SHOP
- NFTs
- Virtual Assets
- Flight Tickets
- Entry into Special Events
- Season pass for entry into all specials events for a month
- Game Credit
- Exclusive Pre-Sale Concert Tickets
- VIP access to premium content
- Custom Profile Avatars
- Early access to new and unreleased games
- mystery boxes - similar to a loot box - they can purchase this item and it could include Credits/Boosters/Extra Points/Special Events entry tickets
LOW-FIDELITY PROTOTYPE
PROTOTYPE
