Redesigning Bellman’s website to elevate their portable coffee makers and improve the customer journey.
Design
Website
YEAR
2025
Project type
Full website refresh
MY ROLE
UX/UI Designer
PROBLEM STATEMENT
Bellman Espresso’s previous website presented significant limitations in both user experience and business performance. The outdated design and fragmented information architecture made it difficult for users to navigate the site, discover products, and complete purchases seamlessly. These issues directly impacted user engagement and conversion rates, while also failing to support the brand’s evolving identity and marketing goals.
The objective of this redesign was to modernize the digital experience—enhancing visual design to better reflect the brand, refining user flows to reduce friction and improve conversion, and establishing a scalable foundation that can support future growth, content strategy, and SEO performance. By aligning design decisions with both user needs and business objectives, the new website provides a more intuitive, engaging, and conversion-optimized experience.
TOOLS
UX/UI PROCESS OVERVIEW
landing page comparison
The primary focus of the Bellman Espresso website redesign was to enhance user experience and drive conversions. By simplifying navigation, streamlining product discovery, and refining purchase flows, the design creates a more intuitive and efficient journey for the user. While aesthetics were carefully considered to reflect the brand’s premium product offerings, the emphasis was on functionality and usability. Flashy animations or unnecessary design elements were intentionally avoided, ensuring that the user’s path to purchase remained clear and frictionless.
