OCAM Industries, an esteemed Australian distributor specializing in premium aftermarket 4x4 accessories across five states, caters to a discerning clientele passionate about hiking, camping, and adventure. The design ethos behind OCAM's brand logo seamlessly captures this lifestyle, blending a modern aesthetic with a touch of minimalism.
The colors chosen originate from the brands original colour palette that is meaningful to the director and its business history. I designed their business cards, packaging, and car decals. This involved infusing the brand's essence into each element, ensuring a cohesive and impactful representation across various touchpoints.
